As co-founder, I designed everything from the product and packaging to the marketing and web shop. The line of products is sold around the world, everywhere from Forever 21 to Urban Outfitters.
I created an energetic, typographic system that was designed to be improvisational. Taking hierarchy cues from activist poster design, we applied this system to hundreds of assets including everything from the website and social media to the mic cube, show signage and projections.
Information Graphics, Dataflow 2 and Around The World
There's a huge amount of uncertainty when it comes to knowing what plugs to bring when traveling internationally. To solve this problem, I came up with a color-coded system that makes figuring out which plugs to bring takes a matter of seconds.
Quote Catalog was created as a solution to the scourge of misattributed quotes on the internet. Quotes delivered via app is a deceptively simple idea. It's only after a few days of use that it clicks how nice it is to have verified thoughts from the world’s most engaging and intelligent people.
PREMME addresses the lack of uncompromising style options for all women. Imagined by Nicolette Mason and Gabi Gregg as a classic fashion label that can push the industry's boundaries.
A campaign to get citizens excited about mobility options, from the Big Blue Bus to Expo Light Rail, Breeze Bike Share, reimagined pedestrian walkways, and more.